IATA - SOCIAL MEDIA FOR THE TRAVEL INDUSTRY (CANADA) - Best Degree Programs & Courses | Most Popular in Sri Lanka

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Offer Type

best-certificate-courses

Medium

english

Method

Depends

Duration

4 months

Location

Colombo

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Commencement

soon

ABOUT

This “how to” e-learning course is designed for travel professionals and highlights how to implement marketing activities through the four major social networking sites: Facebook, Twitter, YouTube and LinkedIn. You will learn essential theory about the role social media plays in the travel industry and, most importantly, how to implement social media strategies that can increase business opportunities.

WHAT YOU WILL LEARN

Upon completing this course you will have the skills to:

Describe the different definitions and applications used in Social Media
Define the benefits of Social Media in the business environment
Explain how various travel sectors use Social Media
Design a practical company blog and Social Networking page
Create a Social Media campaign for your business

COURSE FORMAT: THIS IS A SELF-STUDY IATA ELEARNING COURSE

This course requires approximately 30 hours of study, to be completed within 6 months.
All candidates will be required to successfully complete the final exam.
A practical project assignment is also required to earn the course certificate.
Upon successful completion of the exam, you will be awarded a Certificate of Completion.

KEY TOPICS

The course is divided into three modules:

Social media definitions, the history of social media, its applications and benefits;
Social media marketing in business, how it is being used effectively and the attributes and facets of the biggest social media networks;
How to create social media profiles and design effective social media marketing campaigns.

WHO SHOULD ATTEND

This course is recommended for:

Travel marketing specialists
Travel agents and tour operators
Event planners and managers
Travel industry business development and sales managers

CERTIFICATE AWARDED

An IATA Certificate of Completion is awarded to participants on completion of the final exam.

ADDITIONAL INFORMATION

This self-study eLearning course is a flexible training method that allows you to learn using short, interactive modules.
Order online to receive access to this course on our eLearning platform.